In today’s user-centric digital world, businesses need to go beyond maximizing product features and prioritize the user experience (UX) instead, and part of a good UX is effortless design. But successful UI design isn’t just about aesthetics—it’s also about designing a functional, intuitive, and accessible product that delights the customer when they interact with it.

The initial email makes a polite introduction when you’re trying to get something done, whether it’s closing a deal or collecting information. And while it's important, it isn’t the whole story. That’s where follow-up emails come into the picture.

The stage is set. You’ve decided to advertise on Instagram, finalized the ad budget, and have spent hours browsing for the best Instagram ad examples on the platform. Just as you start planning your Instagram advertising campaign, you're hit with a sudden realization: all that inspiration you saved mentally? You remember nothing. Zilch.

When the sales aren’t coming in as you hoped, it’s only natural to feel like you’re stuck in a rut, paying for an eCommerce website that isn’t giving any return. This is what we call the Shopify store hole, a phenomenon many online store owners are unfortunately all too familiar with. Now, you can climb out of that hole and rise above the competition—but you have to think outside the box and apply innovative Shopify marketing tips that make your eCommerce business stand out.

According to Gartner, buyers only spend 17% of the buying process talking to sales—and that’s split across competitor products. Buyers spend only 5-6% of their buying time with an individual rep. This limits your sales rep’s opportunity to influence purchasing decisions and magnifies the importance of your champion. Your buyer champion is the person who cuts through all the noise and backs your product up, influencing your chances of winning the sale.

What are businesses really about? Some will say products, while others say profits. But you can’t have either without customers. Customer engagement is about the interaction between you and your customers. The more engaged your customers are, the longer they’ll be loyal customers. This also means lower churn, more sales, and more signups.

B2B sales pitches can make or break deals. Get your pitch right and you get the business. But get it wrong and you’ll risk losing a customer. But here’s where things get tricky: Our brains are wired to resist sales messages. So you need to nail down your sales pitch before meeting the potential client.

A good onboarding process isn’t long or short—it’s effective and impactful. Therefore, instead of focusing on completing onboarding within a set number of months just because a study says so, figure out what works for your employees and company.

At its core, risk management is about identifying risks and guarding against them. It gives organizations a plan of action to determine which risks are worth taking and which aren’t, to assure better outcomes for their bottom lines.

If you want to track the success of your cold email campaigns, it helps to know which metrics you should be measuring. In this guide, we’re going to break down exactly which metrics you need to worry about.