As a Customer Success Manager, you've got a lot on your plate. You're juggling anywhere between 10 to 200 paying customers, building relationships, meeting expectations, handling account management and admin tasks, and that might not even be half of what's on your current to-do list. Unfortunately, all this reactive firefighting can mess with your mental and physical well-being. It piles on the pressure, leaving you stressed, overworked, perhaps even depressed — a situation we want to help you avoid.

In today’s user-centric digital world, businesses need to go beyond maximizing product features and prioritize the user experience (UX) instead, and part of a good UX is effortless design. But successful UI design isn’t just about aesthetics—it’s also about designing a functional, intuitive, and accessible product that delights the customer when they interact with it.

According to Gartner, buyers only spend 17% of the buying process talking to sales—and that’s split across competitor products. Buyers spend only 5-6% of their buying time with an individual rep. This limits your sales rep’s opportunity to influence purchasing decisions and magnifies the importance of your champion. Your buyer champion is the person who cuts through all the noise and backs your product up, influencing your chances of winning the sale.

When you think of social media analytics, you probably think of Facebook or Instagram. Maybe even X. But if you operate within the B2B sector, LinkedIn deserves a spot on your list. The network has over 1 Billion members spread across 200 countries, and has the highest user rate in the US, with an audience reach of over 214 million users. Given how powerful the medium has become in B2B marketing, read on to find out how you can leverage LinkedIn analytics—a powerful tool to track, gauge and optimize your business presence on this platform.

Whether you’re selling vintage fashion, unique furniture, or eclectic home décor, a consignment business offers a low-cost inventory model, where you only pay for items once they sell. This setup attracts a diverse customer base eager for unique, affordable finds. But where do you start? Ahead, you’ll learn how to start a consignment shop from start to finish.

The stage is set. You’ve decided to advertise on Instagram, finalized the ad budget, and have spent hours browsing for the best Instagram ad examples on the platform. Just as you start planning your Instagram advertising campaign, you're hit with a sudden realization: all that inspiration you saved mentally? You remember nothing. Zilch.

What are businesses really about? Some will say products, while others say profits. But you can’t have either without customers. Customer engagement is about the interaction between you and your customers. The more engaged your customers are, the longer they’ll be loyal customers. This also means lower churn, more sales, and more signups.

After your sales and marketing efforts hook in a product user or a customer, time is of the essence. Your customer is coming in with sky-high expectations, so your product and Customer Success team have to meet those expectations before the excitement dies down. At the heart of this process is the metric known as time to value (TTV)—a key metric that can make or break your customer's experience.

When the sales aren’t coming in as you hoped, it’s only natural to feel like you’re stuck in a rut, paying for an eCommerce website that isn’t giving any return. This is what we call the Shopify store hole, a phenomenon many online store owners are unfortunately all too familiar with. Now, you can climb out of that hole and rise above the competition—but you have to think outside the box and apply innovative Shopify marketing tips that make your eCommerce business stand out.

If you want to track the success of your cold email campaigns, it helps to know which metrics you should be measuring. In this guide, we’re going to break down exactly which metrics you need to worry about.